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ICONIC
PACKAGING
DESIGNED TO BE DIFFERENT
All the most important brand ambassadors
agree that the world of cocktails is following
an ultimate brand trend. “Theatricalization”
is essential to creating a holistic experience
to a consumer/client.
NIO Cocktails wanted to develop a packaging
with an original and iconic design and a
functional benefit, thanks to the easy-tear
opening which allows to quickly serve and
enjoy a perfectly mixed cocktail.
The world of Mixology is changing.
The world of brand experiences is changing.
Disruption is key.
